Marketing Director

SUMMARY

Maintain and take ownership of the marketing function for the Division operating unit, including preparation and implementation of the division marketing plan, traffic and lead generation, and new community launches.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.  Essential duties may vary according to business unit and/or assignment.  Other duties may be assigned.

1. Plan and execute division marketing plan in partnership with in-house advertising agency, division leadership and regional marketing leadership.  Participate in bi-weekly strategy meetings and weekly status meetings.  Make ongoing adjustments to address traffic and conversion issues.
2. Work with in-house agency and regional marketing leadership to launch advertising campaigns in support of division and community traffic and sales goals.
3. Maintain strong working knowledge of unique selling positions, buyer profiles, sales challenges, and local areas through ongoing dialogue with sales consultants and the local leadership team.  Leverage these insights to make timely, effective adjustments to the marketing plan and to provide feedback to the corporate digital marketing team for their use in setting targeting criteria.
4. Prepare and maintain division marketing budget and prepaid budgets for upcoming communities.
5. Oversee and ensure timely completion of all community start up milestones including but not limited to sales office design, model merchandising, model park design, signage and collateral (renderings, print and digital brochures, among others).
6. Regularly audit the marketing window and sales office presentations during field visits to ensure each community is putting its best foot forward.
7. Initiate events as needed to support community openings, broker outreach and incremental traffic generation.
8. Regularly review website to ensure content is up to date and website capabilities are maximized. Author and/or approve website content as needed in CMS system.

SUPERVISORY REPONSIBILITIES

This position may supervise a Marketing Manager, Assistant Marketing Manager or Marketing Administrator.

General supervisory responsibilities include interviewing, hiring, and training Associates; planning, assigning, and directing work; completing Associate performance reviews; rewarding and disciplining Associates; addressing complaints and resolving problems; and carrying out supervisory responsibilities in accordance with the Company’s policies and applicable laws.

QUALIFICATIONS

To perform this job successfully, an Associate must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable Associates with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor’s degree in marketing, business or related field from a four-year college or university and six to eight years of related experience required.  Sales experience can be substituted for a portion of the experience requirement.

SYSTEMS KNOWLEDGE

Experience using Emma email marketing software and Adobe Creative Cloud (especially Photoshop) desirable.  Experience using Lucidpress and/or Asana a bonus. Working knowledge of Google Analytics highly desirable.

LANGUAGE SKILLS

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, procedure manuals, general business periodicals, professional journals, technical procedures, or governmental regulations, financial reports, and legal documents.  Ability to write reports and business correspondence.  Ability to speak effectively before groups of customers, managers, and Associates of the Company.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.  Ability to understand, interpret, and produce complex numerical analysis formatted as charts, graphs, and spreadsheets.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.  Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

1. Thorough knowledge of marketing function.
2. Excellent written and verbal communication skills.
3. Ability to be persistent, patient, creative, and flexible.
4. Ability to handle multiple tasks and duties.
5. Ability to assemble information from a variety of sources.
6. Ability to handle continually changing priorities.
7. Ability to manage highly skilled and intelligent individuals.
8. Effective negotiating and listening skills.

Must maintain a valid driver’s license.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable Associates with disabilities to perform the essential functions.

While performing the duties of this job, the Associate is regularly required to sit at a desk, use fingers to operate a computer keyboard, and use hands and arms to reach for files or manuals.  The Associate is occasionally required to stand and walk around an office and talk or hear on the telephone or while communicating with others.  Specific vision requirements for this job are close vision and the ability to adjust focus.  The Associate must occasionally lift and/or move up to 35 pounds for installations and events.

WORK ENVIRONMENT  

The work environment characteristics described here are representative of those an Associate encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable Associates with disabilities to perform the essential functions.

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